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18+ years turning complicated products into experiences people love.

See my work

Jacob McDaniel, UX Product Design Engineer

Product designDesign systemsDesign leadershipUX researchB2B SaaSEnterpriseMobileAccessibilityPrototypingAI-augmented designReactNext.js
Portrait of Jacob McDaniel

18+

Years of
experience

5

Design systems
shipped

Open to new roles

Projects

Products I designed and continue to build. All three are live.

What I do best

Experience strategy

ResearchInsightImpact

Research-led UX that starts with the real question behind the brief, not the one written in the ticket.

Design systems at scale

Multi-themeTokensGovernanceAccessibility

Five enterprise design systems shipped at 100% team adoption. Components that scale without breaking anything.

Design leadership

HiringMentoringRoadmapsCulture

Built and scaled design teams from 1 to 20+ people. Hiring, mentoring, roadmapping, and knowing when to get out of the way.

AI-augmented design

ClaudeCursorv0.devNext.js

Fluent in the tools rewriting how products are built: Claude, Cursor, v0.dev, and Next.js.

Design is how complicated products become simple. I start with the real question behind the brief, build systems that scale, and lead teams toward outcomes people can measure.

Playground

Small products I ship on my own time. Every one is live, and every one taught me something I took back to client work.

Tell me what you’re trying to ship.