UX Designer, Entrepreneur, and Beer 🤓

I’m Jacob 👋, a UX Leader kickin’ it in Austin, and I create products for people.

Let’s create something new and meaningful.

About Me

Designing With a Passion

I have a strong passion for UX design, design thinking, AI, eCommerce, and all the possibilities they offer. I also enjoy craft beer and creating great experiences. I love sharing these interests alongside my work in Figma.

I’m always open to having friendly conversations about design, business, startups, food, or travel, especially over a tasty beverage.

Image of Jacob McDaniel, a product designer in Austin, TX

What I Do

Experience Strategies

I craft User Experience (UX) strategies that align business goals with users’ needs, ensuring every product delivers immediate value while remaining adaptable, scalable and poised for future growth.

Results-Driven Leadership

I unite teams by fostering a clear, shared purpose that promotes collaboration and cross-functional alignment, enabling us to achieve meaningful outcomes together.

Simplicity Driven

Making things intuitive for real impact—by creating streamlined workflows and scalable systems, I help teams move smoothly from idea to execution, bringing powerful solutions to life.

Product Design

Transforming ideas into meaningful, user-centered designs that solve real problems. It’s about crafting smooth, engaging experiences that people love to use every day.

eCommerce Design

Creating seamless eCommerce experiences that connect brands with customers—designing with purpose to make shopping intuitive, engaging, and memorable.

Human-Centered Design

It’s all about understanding real needs to create experiences that genuinely resonate, making life simpler and more intuitive for everyone involved.

Recommendations

I had the opportunity to work with Jacob and found him to be a supportive manager. He created an environment that was conducive to growth and experimentation, allowing the team space to explore design solutions. He guided us in uncovering effective solutions rather than imposing his own ideas. His availability for support and feedback was consistent and he always made me feel like a valued member of his team. He was also very talented at unblocking barriers and getting the right audience in the room to work through challenges, when needed.

Briana Cope
Product Designer

Jacob is everything you would want in a UX designer. Not only is his attention to detail impeccable, but he does whatever it takes to understand the problem first before solutioning. He he knows how to balance and contextualize the business problem along with the job to be done and the end result is a reflection of someone who owns his craft. I would love to work with Jacob again someday down the road.

Brandon Wilson
Dir. Technical Program Management

While Jacob worked with me he drove our recruiting efforts leading to accelerated team growth and fantastic hiring success. He founded and led our design system, and was a strong advocate for its value and impact within the organization. He managed designers at multiple levels as an empathetic and supportive leader, focused on his direct reports successes. Jacob was always willing to get hands on with design solutions for complex user and product challenges anytime the opportunity or need presented it’s self. His designs are well researched, thought out, and based on deep experience and knowledge of successful product experiences and he was always keen to bring inspiration, learning, and new technologies into his role and team.

Erin Howard
Digital Experience Officer
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