Vrbo – Escapia Rates Manager
Responsive Rates Manager
Role: Sr. Product Designer
Problem:
How might we solve all these problems with a Rates Manager redesign?
Previous state:
- Today, our customers face challenges in adjusting rates because there is no simple “set it and forget it” solution. Many even attempt to persuade owners not to change rates over a weekend due to the complexity of editing them.
- Our sales team avoids mentioning the Rates Manager because it is so difficult to explain all of the intricacies.
- Difficult to use.
- Too many customizations.
- Hard to sell customers.
- Painful to train users.
- Hard to use as a customer.
Research & demo:
At our annual RezFest conference in Las Vegas, my Product Manager, Development Manager, and I conducted 24 customer interviews over four days, facilitated a card-sorting exercise, and engaged attendees in a voting game using business cards.
Unsurprisingly, a redesigned rates manager emerged as the most requested feature.
Results:
By the time I left Vrbo and Escapia, the fully developed Rates Manager was still in progress. However, customers were already enthusiastic about the demos and prototypes we had shared, praising their potential impact.
Desktop Grid Rates Manager
Desktop Grid Rates Manager
Nightly - Weekly - Monthly
Desktop Grid Rates Manager
Owner Notes - Single & Multiple Property Annual Rates
Desktop Grid Rates Manager
Nightly Rates with Bookings
Desktop Calendar Rates Manager
Monthly View - Property Selection
Desktop Calendar Rates Manager
Yearly with Heatmap & Gaps
Desktop Calendar Rates Manager
Editing Rates in Monthly & Yearly Views
