River Watch Beef Responsive Website Design by Jacob McDaniel

100% Grass-Fed beef raised responsibly shipped directly to your door. Oh, my!

Problem:

Chris Kovac, a long-time advertising guru, friend, and marketer in the Kansas City region came to me, and he needed a website to sell the beef that he was raising on his family ranch. He said, “with your experience in AgLocal, eCommerce, and WordPress; you’re the perfect candidate to design and build what River Watch Beef needs.”

Being the former co-founder of AgLocal, a marketplace for the buying and selling of responsibly raised meat, and growing up on a farm in Western Kansas, this rang so close to home that I couldn’t resist working on the project.

River Watch needed a logo, a responsive website design, WordPress for managing the content, pages, and of course WooCommerce for selling the meat.

Logo Designs:

I started with the logo, and we went through a few iterations. Chris was looking for a design that resembled the “ranch lifestyle” and but still delivers the confidence of the family product.

Chris requested a play on some colors.

Finally, we had decided on a very simple, yet bold concept. We had shared with some future customers, and they had a connection with a “meat brand,” “confidence,” and “quality.”

Next, Chris had shared some example sites, content for the pages, and a very low-fidelity wireframe with me. River Watch Beef wanted to ship packages of assorted meats to your door along with the standard cuts of meat. This concept sounded very similar to the final days of AgLocal.

I began building the setup in WordPress and WooCommerce along with the pricing models Chris had given me.